Arizona lawyers may not ethically participate in an Internet servicethat sends legal questions from individuals to attorneys based upon thesubject matter of the question. The opinion also notes that lawyers cannot pay a fee for such referrals or give the service a portion of thelegal fees earned from the referral See Arizona Opinion 1999-06 (PDF) (HTML version)(June1999). A for-profit law firm domain name should not use the top leveldomain suffix “.org” nor should it use a domain name that implies thatthe law firm is affiliated with a particular non-profit organization orgovernmental entity.
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